Burke has led or been a board member of a number of prominent UK retail brands, including W H Smith and Majestic Wine, and is currently chairman of Hobbycraft and Mitchells & Butlers, and is a director of the BBC.

The appointment of the former chief executive of Virgin Entertainment Group and chairman of toy store Hamleys follows the announcement last month that Russell Buckley joined as chief marketing officer.

Buckley was vice president of global alliances at Admob, which is now owned by Google.

Commenting on the news, Burke says, ‘Mobile vouchers are the next big thing in retail and leisure. This technology offers the only easy way to redeem these vouchers securely and in a way which tracks the usage, both of which can be invaluable to businesses.

Eagle Eye Solutions’ CEO, Steve Rothwell, adds that the company is seeing ‘a rapid expansion of our retail partnerships’.

‘Mobile vouchers are key for retail mobile marketing and it’s great that our solutions are going to play such a central part in the system.’

The company delivers mobile voucher issuance and redemption technology to retailers such as Comet, Aurora Fashions, Blockbuster and Virgin Active.

Its other services include retail gift cards, mobile payments and mobile based loyalty programmes.