The re-selling service allows AIM-listed Daisy to buy services from mobile phone networks and re-package them to sell to businesses as contracts.
Daisy chief executive officer Matthew Riley describes the purchase as a ‘strong strategic fit’ for the company, saying: ‘The acquisition makes Daisy Vodafone’s largest mobile managed service provider in the UK.’
‘This acquisition will drive further cross selling opportunities and … also helps us for the increase in smart phone adoption and the uptake of mobile data, which we are seeing in the industry.’
Riley was named Ernst and Young’s Young Entrepreneur of the Year in 2007, and was also awarded £5 million in interest free funding and mentoring from retail giant Sir Philip Green as part of the Bank of Scotland Corporate Entrepreneur Challenge.
The purchase was made using Daisy’s banking facility and is part of the company’s goal to consolidate the ‘fragmented reseller marketplace’. As part of the deal, Daisy will buy the voice and data re-selling services from Hamsard 3155, the holding company of Outsourcery.