Globalpark CRM acquisition for QuestBack

Norway-based QuestBack has acquired, and intends to merge with, customer relationship management (CRM) business Globalpark.

German-headquartered Globalpark’s platform, Social Insight Connect, allows organisations to use Facebook to gain customer feedback and to capitalise on its investments in social media. It has offices in the US, UK and Austria.

The acquisition follows a number of similar social CRM deals, including Meltwater’s £3.7 million purchase of JitterJam and’s mega deal for Radian6, a £203 million buy.

According to a statement, QuestBack’s merger with Globalpark extends its presence in the enterprise feedback management (EFM) market. Currently the Norwegian company provides social CRM and survey software that enables organisations to manage its businesses. QuestBack has customers including Continental, General Mills, Nintendo, Sony Music and Bosch.

Ivar Kroghrud, chief executive officer of QuestBack, says that Globalpark’s presence in important geographical markets will significantly benefit QuestBack’s positioning.

He adds that a key goal is to develop QuestBack’s social media and social CRM services, a goal which Globalpark will help achieve. As well as its base in Norway QuestBack has offices in the UK.

Additionally Kroghrud comments: ‘They also give us the powerful platform we need to go after the very high end of the market, and gives us a real competitive edge for the important US market.

‘Globalpark is already successfully established in the US.’

Under the terms of the deal chief executive office of Globalpark, Lorenz Graf, will join the group management of QuestBack with responsibility for the Globalpark business. Financial terms of the deal were undisclosed.

Graf comments: ‘Combining Globalpark’s technology and innovative products with QuestBack’s product portfolio, sales and marketing experience, and large market presence will create an unbeatable combination.’

Todd Cardy

Todd Cardy

Todd was Editor of between 2010 and 2011 as well as being responsible for publishing our digital and printed magazines focusing on private equity and venture capital.

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