Quick.tv, whose technology allows ‘clickable’ features to be added to video content, has won a further equity investment of £335,000.

Quick.tv, whose technology allows ‘clickable’ features to be added to video content, has won a further equity investment of £335,000.

The investment was led by venture capital firm NorthStar Equity Imvestors, which has backed the company since 2006 and contributed £210,000 to this current funding round. The balance comes from other existing investors and business angels.

Newcastle-based Quick.tv, which employs four full-time staff, will now embark on a marketing campaign to accompany the launch of the product, which is scheduled for this month.

Founder and commercial director Nick Bell says, ‘Online video has gone from being a consumer driven entertainment experience to a fundamental feature of any website.  It’s now recognised by businesses across all sectors as an effective marketing tool.’

NorthStar backed Quick.tv in 2006 with proof of concept funding of £60,000 and again in 2007 with £500,000 from its Co-Investment Fund.