Entrepreneur Stuart Jolley led a seminar at the Business Startup Show explaining how he launched men’s grooming products company Wingman from his bedroom.

#bstartup Entrepreneur Stuart Jolley led a seminar at the Business Startup Show explaining how he launched men’s grooming products company Wingman from his bedroom.

The 24-year-old Jolley came up with his product, a deodorising wipe for men, a few years ago and ended up setting up an office from his bedroom.

In his seminar at the Business Startup Show, he told his audience that the toughest challenge is ‘getting the product out there’ and admits that the toiletry market is ‘very fierce’.

‘You’ve got to manage every aspect of your own business – and make sure that it makes you a profit,’ he said at the show.

Jolley explained how his business mentor Will King, founder of men’s razor company King of Shaves, has provided some much-needed advice and support.

The business has come a long way since Jolley secured his first investment of £6,000 and next week will see his appearance on BBC2 series Britain’s Next Big Thing, presented by entrepreneur Theo Paphitis.

Starting a business

Johnny Martin is a finance expert who assists young entrepreneurs with their finances in a bid to ‘spread the word that numbers are your friend’, he told Growthbusiness.co.uk.

It’s his first year at the show and Martin will be leading a seminar on his nine ‘top tips’ for starting a business.

‘Too many people don’t start [a business]. Don’t spend two years writing a business plan; that’s two years too long,’ he warns.

Martin suggests that launching a company now is relatively cheap but adds that this doesn’t mean it’s easy.

‘Although the internet makes it easier to start a business, I feel it makes it harder to manage a business because everyone else is doing it. What’s so crucial is to find your niche. Identify your niche and establish what you’re offering your customers,’ he concludes.