UK-Based Betgenius, which provides data-driven software services for the sports-betting market, has acquired Boolabus.
Founded in 2008, Boolabus technology uses multi-platform software to increase bookmaker revenues. Its Betstream products are to be utilised by Betgenius, according to a statement.
As part of the deal Brain MacSweeney, founder and managing director of Boolabus, is to join Betgenius as a director.
Chief executive officer of Betgenius, Mark Locke, comments: ‘Betstream will be a valued addition to our portfolio of products allowing us to provide our client base with a turnkey end-to-end solution for their betting needs.’
MacSweeney says that historically the businesses have already had joint ventures.
He adds: ‘As a result of the acquisition, we’ve accelerated development of our user experience offering to deliver the multi-platform, data-driven realtime sports-book that operators want.’
Other M&A deals
- Broadridge Financial Solutions is to acquire Paladyne Systems to expand its services to buy-side clients
Value: $76.5 million (£48 million)
Advisers: Raymond James & Associates, Credit Suisse
- Turner Broadcasting System Europe has acquired Lazytown owner Latibaer
Value: $20 million (£12.54 million)
Advisers: undisclosed
- Vembu Technologies, which provides online data protection software for Managed Service Providers (MSPs) and Managed Hosting Providers (MHPs), has acquired CloudNucleus, a data protection software developer with specific focus on continuous data protection
Value: undisclosed
Advisers: undisclosed
