ECI is acquiring the business, which has a particularly strong presence in the North West, Cheshire and the West Midlands, from food distribution and retail business BWG – itself owned by rival private equity house Electra. Following the takeover the new owners hope to develop the chain’s franchise base still further and, with the incumbent management team remaining at the helm, expect to be able to ‘open a new store every week for the foreseeable future.’

‘We believe that the use of the franchise model gives Bargain Booze a sustainable advantage over its specialist competitors,’ reasons ECI managing director Tim Raffle. ‘The existing team has been very successful at growing the business and we’re backing them and the franchisees to continue this.’

The deal represents the latest development in what has been a busy start to the year for mid-market buyout business ECI. Just last week the group also revealed plans to sell vocational training business HCTC to London-listed VT Group in a £10 million transaction.