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Praseeda Nair

Praseeda Nair

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Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

PR and Marketing Strategy

The rise of the conscious consumer

Consumers today base their buying decisions on many things beyond price. Zendesk's Tiffany Apczynski explains why ethical businesses do well in our current market, and how you can appeal to the conscious consumer.

Venture Capital Funding

Infographic: Venture capital explained

What is it really like pitching for venture capital?

News

The surprisingly zany life and times of executive assistants

If you thought the role of a personal assistant was limited to booking tickets, scheduling appointments and taking calls, think again. We round up the weirdest tales from the secretarial pool from Time Etc's veteran virtual assistants.

Financial Management

Five reasons why financial education can help your staff

Financially literate employees tend to be happier, productive contributors to the business. Here's why

Entrepreneurs

How a laptop and a phone changed the world: RationalFX

With £20,000 and a computer, Rajesh Agrawal and Paresh Davdra started the first online foreign exchange service, RationalFX back in 2005. Paresh Davdra speaks to GrowthBusiness about how the business started out in uncharted territory, and what the future holds as competition heats up.

News

Entrepreneur First raises £40m to help its startups scale up

Company builder Entrepreneur First will be creating a Next Stage Fund to support its companies beyond demo day.

Opinion

Internet of Things: Amazon priming us to never leave the house

With the launch of Amazon's foray into the Internet of Things through its WiFi enabled on-demand automatic delivery service, Ran Berger, CEO of Flat Rock Technology explores the scope for new technology in other areas of our daily lives.

News

One in three UK businesses still see Europe as an export paradise

UK growing businesses may be missing out on millions from not exporting abroad, but most see Europe as a prime export market.

News

Why the construction industry is most at risk for modern slavery

Over 35.8 million people are suffering from modern slavery and many are working in our global supply chains. A new report reveals the construction industry is most at risk for unethical employment

News

Working mothers face threat of redundancy and unequal pay

According to Angela Rainer, shadow minister for women and equalities, thousands of pregnant women are being “priced out of justice” by expensive tribunal fees introduced by the the government for those battling to keep their jobs after maternity leave. At the core of the issue lies an insidious form of discrimination against women.

Entrepreneurs

Brands are not what marketers say they are anymore

American start-up Olapic was founded on the premise that stock images and elaborate shoots just don't have a place in modern marketing. Co-founder and head of EMEA, Jose de Cabo speaks to GrowthBusiness on the power of user-generated content, and the company's growth story.

Opinion

Six ways to spot money laundering in your business

EU legislation continues to target money laundering and terrorism financing. Corporate crime expert Aziz Rahman explains why these tough new laws should act as a “wake-up call” for finance professionals. Here's an action plan to help you spot signs of money laundering.