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Praseeda Nair

Praseeda Nair

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Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

Technology

Just Eat invests £3.5m in Flypay

The customer experience platform solves the 'too many cooks' problem facing the hospitality sector's digital offerings.

PR and Marketing Strategy

5 ways to boost email subscriptions

Estimates reveal that collectively, every single registered email address gets flooded with close to 200 billion emails each day, and the average person receives about 120 emails daily. Still, email marketing is the easiest measurable tactic businesses can take advantage of on a budget. Here are five fool-proof ways to boost conversions.

Venture Capital Funding

How women can break out of the gender box when raising funds

Estelle Lloyd, co-founder of a crowdfunded business, outlines how women in business need to break out of being pigeonholed.

Alternative Finance for Business

Fan-funded start-up Vibe Tickets raises £600K

Virgin Media Business VOOM finalist Vibe Tickets turns to fans for equity crowdfunding campaign.

Technology

These 20th century hang-ups are holding SMEs back

British SMEs are losing sales by limiting themselves to 20th century payment methods, according to new research from PayPal.

Entrepreneurs

Dance school of Dragon’s Den fame now on The Apprentice

Swing Patrol MD, Scott Cupit, is the only entrepreneur to have his business appear on both of the BBC’s flagship business reality TV series.

Human Resources

How flexible should your HR policy really be?

CIPD training experts DPG plc asked its community of HR professionals to anonymously share the most obscure requests they’ve ever received. Here are some of the strangest requests HR managers have received, and why some of them may actually be valid.

PR and Marketing Strategy

Why email is never going away

Has email marketing now reached an end point for innovation, or have we much more to come? CommuniGator's Victoria Dyke writes.

Growth Planning

Do you need a non-executive director?

Recruiting a non-executive director can be the key to unlocking growth in your business. Paul Freedman, founding partner of Four Elements Consulting explores how to find and recruit the right one.

PR and Marketing Strategy

3 strikes for digital brands and they’re out

A new study reveals that the UK is becoming a nation of digitally discerning consumers willing to click-off and check-out, if their high expectations of the digital services and applications they use are not met.  

Human Resources

Do you know your rights within the gig economy?

Despite the flexibility and tax advantages of working within the gig economy, controversy over exploitation continues to plague the sector. Legal experts Chris Weaver and Orla Bingham write.

Growth Planning

Why Canada has more to offer beyond the Blackberry legacy

UK Canadian High Commission Counsellor Aaron Rosland explains Ontario's appeal as a North American growth hub.