About

Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

Entrepreneurs

Riding the mobile tanning service trend

Danielle Wilkinson's mobile tanning service, I love a Dan Tan, uses products that are eco-friendly and ethical, for those on the look out for a socially responsible and allergen-free tan.

Technology

Tagged and bagged: Would you microchip your staff?

New research has found that over two thirds of the British working population would refuse to wear a microchip if asked by their employer, but is there any scope for this to become a trend?

Alternative Finance for Business

Food tech start-up fresh-range raises £300k in 24 hours

Bristol-based start-up, fresh-range has raised over £300,000 via crowdfunding to make ethical buying from local producers as convenient as from mass retailers.

PR and Marketing Strategy

25 years of SMS: What have we learned so far?

Veoo's Matthew Winters on why SMS is still relevant for marketers, 25 years on.

Entrepreneurs

Borrow A Boat: Matt Ovenden on growing a P2P business

Borrow A Boat founder, Matt Ovenden on spotting a genuine opportunity for disruption at a time where most businesses tout themselves to be the Uber-of-X or the Airbnb-of-Y.

PR and Marketing Strategy

How to grow your business by getting celebrity endorsements

William Adoasi, founder of ethical watch brand, Vitae London, outlines how to make the most of celebrity endorsements when starting up.

Human Resources

How to cope when you first become boss

Laura Evans, associate solicitor at Your HR Lawyer offers top top tips to make sure you are prepared when you first become boss.

Growth Planning

The biggest problem with a sharing economy

With an annual infusion of $15 billion into the global market, the sharing economy seems to be a case in point that spreading the love literally pays off. Aurecon's John Mcguire and Jody Boshoff write.

Entrepreneurs

Why technology and memory techniques are all you need to learn new languages

Ben Whately co-founded award-winning app, Memrise, to give everyone the power of learning languages like a genius. Here's his start-up story.

Entrepreneurs

Do employers underestimate threat of kidnap and ransom?

Employers need to be aware that the threat of kidnap and ransom can occur in any region. Here's why.

Entrepreneurs

How co-creation can unlock big ideas for activating purpose within growing organisations

Co-creation is a process that harnesses the power of people’s imaginations to bring new and fresh perspectives to industry challenges. Given's Ben Hayman explains how to make the most of this invaluable process.

Venture Capital Funding

Ethical mattress business Leesa Sleep raises £17m

Leesa Sleep, the socially conscious luxury mattress company has recently raised £17.6 million series B funding in a round led by One Better Ventures.