Now is the time for true personalised engagement with customers

Productivity is all over the media as the biggest challenge for UK business: but are people missing a trick by not pinning down their customer engagement?

News

Mid-market space set for wave of 'pressurised sales'

Many SME leaders report higher level of investment interest: But three in ten SME business leaders feel pressure to sell business rather than upscale.

News

Chuka Umunna: British business has ‘bad attitude’ towards failure

Shadow business secretary says all failure in business shouldn’t lead to ‘black mark’ for entrepreneurs.

News

Two-thirds of entrepreneurs to be driven out of London by spiralling costs

Sharp rises in both housing prices and operating costs could spell trouble for ‘Silicon Roundabout’ as tech start-ups especially affected.

PR and Marketing Strategy

Put your money where your (word of) mouth is

Can you get your customers and fans of your brand do your marketing for you? It's an appealing prospect and one that has been talked about for a while, but how effective is it?

News

Marketing, training or NPD: What is the best way to grow your business?

Kevin Uphill, Chairman of commercial business sales and mergers & acquisitions consultancy, Avondale, discusses the balance between investment focused on immediate results compared to longer-term business benefits through staff training and middle management retention.

Exit Strategies