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Praseeda Nair

Praseeda Nair

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Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

News

Ensuring the future of the UK’s sharing economy

The Sharing Economy is the UK's biggest financial success story for decades: so how can we ensure it stays true to its roots while ensuring a safe an robust future?

Human Resources

Using social recruitment in an employees’ market

The economic upturn means that the recruitment market is starting to favour employees over employers: in this climate how can businesses stand out using social recruitment?

PR and Marketing Strategy

Pitch to Rich: Fuel business growth through marketing

Ahead of Pitch to Rich 2015, Duncan Higgins from Virgin Media Business writes on the importance of marketing for SMEs.

News

Social gaming network gamesGRABR raises £450,000 with help of London Co-Investment Fund

Start-up raises capital through Crowdcube, including substantial investment from London Co-Investment Fund.

News

Take Eat Easy raises €6m for European expansion

Company now positioned to take on Just Eat and Hungry House in UK market: while also offering deliveries of restaurant-quality food.

News

Clegg and Farage ‘best coalition partners’, says Praditus data

Psychometric tests suggests Lib Dem and UKIP leaders would be most compatible as joint coalition leaders.

News

Consult with people ‘one step ahead of you’ for start-up success, says Trustpilot founder

Surrounding himself with those one step ahead on their journey the most useful thing to do at the start, says Peter Mühlmann.

News

How to grow your company culture from day one

Company culture is formed from the very start of a business's lifecycle: so how can you ensure you get it right from day one?

News

German online fashion retailer Zalando takes Europe by storm

Expansion and successful IPOs are making the Zalando business one of Germany's most successful exports.

News

Gender pay gap remains pronounced among designers

Extensive study on designers’ salaries looks at comparative pay ahead of Designer Week.

Growth Planning

Using adversity to drive innovation in business

Most established businesses have seen their share of adversity in recent times but there is an opportunity to turn the difficulties to their advantage.

Financial Management

Use the start of a new tax year to turnover a new leaf

The end of the tax year can send business into blind panic: but if you start it well you can reap the rewards 12 months down the line.