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Praseeda Nair

Praseeda Nair

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Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

PR and Marketing Strategy

Modern marketing: The importance of content in reaching customers and achieving your goals

As marketing techniques continue to evolve, one thing remains consistent; the need for high-quality content. But what exactly does that mean and how can marketers and business owners get more out of their marketing efforts?

News

One in five women ‘hide family plans from employer’

More than half also plan to alter their career paths to accommodate children, according to YouGov survey.

Financial Management

CFOs in high-potential businesses move from ‘bean counters to bean growers’

The function of finance departments has evolved in past 10 years, says report by ACCA

News

Business as usual as company owners plan to work over bank holiday 

Almost one third of UK SME owners will be working this bank holiday, research finds.

News

Less than a fifth of directors at Tech City firms are women

New figures expose the lack of female directors in Europe’s largest tech startup cluster.

News

Amazon looks for UK's next $1BN business with London startup programme

Amazon's cloud platform AWS, which is used by two thirds of UK startups, launches London programme to help build the next $1 billion company.

News

Infographic: Vouchers the saviour of online shoppers

Here, we look at an infographic from VoucherBin that shows the value of vouchers for online shoppers.  

News

Male entrepreneurs more ‘growth-inclined’ than females

Report by Department of Business, Innovation and Skills suggests gender and socio-economic factors behind business owners’ attitudes to growing their business

News

TV and film financiers urged to continue investing despite tax controversies

After some high-profile cases linking tax avoidance with investment in the film and TV industry, Red Rock Entertainment's Gary Collins hopes not all investment opportunities are 'tarred with the same brush'.

Human Resources

No way Jose: how to handle your SME staff better than Mourinho

With a very public dressing down for two senior staff members and poor results, Jose Mourinho's management has been called into question: so here's how to ensure yours isn't.

Human Resources

Tech apprentices: Five myths busted

There are multiple concerns that are preventing tech entrepreneurs taking on apprentices: but are any of them valid?

News

Andy Murray makes first investment picks in Seedrs role

Tennis ace picks healthy eating chain and 3D virtual reality shop business among others.