Andy Murray makes first investment picks in Seedrs role

Tennis ace picks healthy eating chain and 3D virtual reality shop business among others.

Scottish tennis start Andy Murray has invested in his first businesses since joining equity platform Seedrs in an advisory role.

The three main investments Murray has picked are:

  • London-based, healthier eating chain Tossed which has now exceeded its £750,000 target, as part of their Seedrs round, and is currently in overfunding
  • Trillenium, a leading builder of 3D virtual reality shops, which has been backed by UK success story ASOS and has raised over £225,000 on Seedrs so far
  • The Fuel Ventures Fund, founded by award-winning entrepreneur Mark Pearson of which raised £549,900 on Seedrs as part of their overall £30million venture fund

Murray, who joined Seedrs as a strategic adviser in June, making him the first public figure to join with an equity crowdfunding platform in this way. His other off-court interests include management company 77 and luxury Scottish hotel Cromlix.

Of his latest investments, he said he made the three headline picks as they are all “in areas of industry I find interesting”.

>See also: Murray serves up tech investment with Seedrs partnership

“Healthy eating is something I have to be passionate about as a sportsman, so Tossed was immediately one to consider, and the other two businesses are really pushing the boundaries of technology,” he said.

“I’m hoping that I can learn something from how they are edging ahead of the competition and take that vision onto the court with me. I’m looking forward to seeing what the future holds for these businesses and continuing to work closely with Seedrs.”

Seedrs co-founder and CEO Jeff Lynn said he was pleased to see Murray take “such an active interest in the businesses on Seedrs”.

“The fact he has decided to make multiple investments in hungry entrepreneurs shows his commitment to building a dynamic portfolio of early-stage businesses,” he continued. “Andy has already brought a lot of value to the Seedrs Advisory Board over the past few months and we welcome his continued support.”

Further reading: Lessons for business in Wimbledon’s winning mindset

Praseeda Nair

Praseeda Nair

Praseeda was Editor for from 2016 to 2018.

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