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Praseeda Nair

Praseeda Nair

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Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

PR and Marketing Strategy

Inbound marketing: the power of curating enjoyable content

Marketing needn't just be a blunt instrument to push your product: inbound marketing means you can create content customers will genuinely enjoy while still increasing your bottom line.

News

Universal Avenue – the rise of the on-demand workforce

is developing an on-demand workforce the key to international growth? 

News

European VC fundraising activity dips in 2015 Q3

Extensive Dow Jones report reveals a drop in fundraising activity compared to previous quarter.

PR and Marketing Strategy

How to boost brand engagement with experiential marketing

Experiential marketing is really taking off, with some of the world's leading brands including Premier League football clubs getting onboard: so how can you use it to give your business the edge?

Financial Management

The rise of fintech in wealth management: the rise of the robo-advisor?

Fintech looks set to disrupt every financial sector you can think of: so how will its effects of increased automation be felt within wealth management?

News

Minicabit raises £1.4m in funding round

Finance round includes commitments from some of the UK's best known investors and business leaders.

News

Highland Europe backs adjust with $17m investment

Money will be put toward making adjust a unified mobile data platform.

Mergers & Acquisitions

Appetite for M&A deals at six-year high

Almost six in ten companies are planning to acquire in the coming 12 months, according a research by EY.

Technology

Fintech innovation helping to close $2 trillion SME funding gap

White paper from World Economic Forum suggests investment in red hot fintech sector is driving a new wave of SME funding.

PR and Marketing Strategy

Five marketing campaigns that were even worse than DWP’s Workie

The Department of Work and Pensions (DWP) has come under fire after it was revealed £8.5m was spent on its new ‘physical embodiment of workplace pensions’ Workie: but it is far from the first organisation to throw away money on less than successful marketing campaigns.

PR and Marketing Strategy

Harnessing big data to market to Millennials

Paul Black, CEO of sales-i, discusses how embracing Big Data can help you reach out to, and engage with, millennials.

Cyber Security

Business suffers from ‘misplaced confidence’ over cybercrime

IT decision makers bullish about cyber security but risks may be greater than they realise.