Amplience has secured £3.7 million of venture capital funding through a deal involving Octopus Investments and Northstar Ventures.

The business, which allows organisations to create digital campaigns to increase customer engagement, will be using the capital to fund its ongoing international growth as well as the improvement of its Rich Adaptive Media Platform.

The London-based business was first backed by Octopus Investments back in February 2011 through a £1.6 million round, when the company was trading as Curlet. Its new funding sees Northstar Ventures join as an investor, having made a commitment through its Finance for Business North East Accelerator Fund.

James Brooke, CEO of Amplience, says, ‘2012 was a strong year for Amplience as we focused on developing our platform and expanding into new markets.

‘This second round of funding will really help to take us to the next stage of our growth. Investing further in our platform will ensure that Amplience continues to be at the cutting edge of technical innovation.’

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As well as securing new clients such as House of Fraser, Mamas & Papas and Morrisons to add to existing customers including Halfords and Shell, Amplience also opened up new offices in London, New York and Teeside during 2012.

Jo Oliver, investment director at Octopus, comments, ‘The team at Amplience is making great strides and we continue to be really excited by the business’ potential.

‘The Amplience Platform is a proven technology, and the impressive list of major blue chip clients that the company has won is testament to the value it can deliver to its customers.’