Alterian buys Techrigy

UK marketing specialist Alterian has acquired US competitor Techrigy for up to $5 million (£3 million).

David Eldridge, CEO of Alterian, commented: ‘Marketing is currently going through a revolution. The days of mass marketing, untargeted mailings, email blasts and generic brochure-ware websites are numbered. Marketers now need to appeal to the individual and engage with customers on a personal basis.’

Alterian, which is based in Bristol, reported an increase in revenue of 73 per cent to £33 million and operating profits of £6 million for year-end March 2009.

Elridge said that the latest acquisition should strengthen the company’s ability to provide a broader range of services to clients.

Nick Britton

Nick was the Managing Editor for growthbusiness.co.uk when it was owned by Vitesse Media, before moving on to become Head of Investment Group and Editor at What Investment and thence to Head of Intermediary... More by Nick Britton