Global information services company Experian has taken over Brazilian email marketing company Virid Interatividade Digital.
Round-up of today’s M&A deals
Global information services company Experian has taken over Brazilian email marketing company Virid Interatividade Digital.
The acquisition is a step in Experian’s strategy to expand its targeted digital marketing activities globally, and extends the geographic reach of its email marketing business into Brazil, according to a statement.
Experian operates as a permission-based email marketer globally, providing services to advertising markets in the US, the UK, Germany, France, China.
Founded in 1996, Virid provides email delivery, email-based behavioural segmentation, real-time campaign reporting, mobile delivery and social media integration.
Virid has been acquired from its founding shareholder and management, it wil now form part of Experian’s Marketing Services activities in Latin America. The acquisition has been funded from Experian’s existing cash resources.
Round-up of today’s M&A deals
- AIM-listed Quindell Portfolio has exercised its option to acquire the remaining share capital of LearnED, a technology company in the areas of remote learning, e-commerce, work and time management, scheduling, GPS and telematics
Value: undisclosed
Advisors: Daniel Stewart & Company
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- DST Systems, a provider of information processing and computer software services, has agreed to buy Denver-based financial services firm ALPS Holdings
Value: £153.42 million
Advisors: undisclosed
- IT infrastructure services provider Computacenter has acquired a majority stake in Swiss IT service provider DAMAX
Value: £5.38 million
Advisors: undisclosed
- Canadian business Amaya Gaming Group has acquired gaming software provider Chartwell Technology
Value: £14.5 million
Advisors: undisclosed
- M&C Saatchi has acquired a 25 per cent stake in a start-up data consultancy M&C Saatchi Milk launched by two former Ogilvy strategists
Value: undisclosed
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- Online Energy acquires assets in Leaman
Value: £300,000
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- Boeing has signed a deal to purchase Solutions Made Simple, an information services provider for the US government
Value: £5.38 million
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- Taqua has purchased Tatara Systems, a mobile switching and networking equipment company for mobile telephony convergence platforms
Value: undisclosed
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