ISIS, which invested through its Baronsmead VCTs, wants to help establish the company as ‘the leading personalised online [gift] retailer’ in the UK.

GettingPersonal reported sales of £9.6 million last year, up from £6.3 million the year before. Joint managing director John Smith says that the business has grown rapidly since he and his co-founder Giles Harridge set it up in 2005.

David Cowan, a member of the new investment team at ISIS, says working with ‘other leading e-tailers’ is key to further expansion for GettingPersonal.

Steve Richards, former CEO of online flower retailer Interflora, has joined GettingPersonal as chairman.