By barbers for barbers. That’s what London-based male grooming business, Native Products considers its USP.

Launched in December 2015 with four styling products, Native is one of the first brands in the UK to develop products for the modern barbershop. Native is now stocked in over 40 barbershops from Inverness to St Ives, and in independent stores across Europe, Asia and America. Since its launch, the brand has amassed over 17,000 followers on Instagram, with its YouTube ‘signature cut videos’ generating over 100K views.

“Native Products stands to support both the established and emerging British barbering scene, and we believe our brand is synonymous with the renewed barbershop culture that has been growing in Britain over the last few years,” Mark Jones, co-founder of Native Products says.

“We are the brand that has been helping to lead this new generation of pompadours, slick backs, skin fades, choppy blunt fringes that are now dominating our high streets.”

Native has recently launched a funding round on Crowdcube to break further into the male grooming industry, a market worth over £600 million in Britain this year alone. The business has a pre-money evaluation of £800,000 and is targeting £150,000 in this round, which closes in two weeks.

The brand now has a range of seven men’s grooming products, with four more products ready for market. According to co-founder Jones, there are four additional bespoke products in development, including Native’s first full vegan styling range.

Over the next 18 months, founders Mark Jones and Gavin Colwill intend to use this investment to bring their new lines to market. They also plan to employ a dedicated sales team to gain more wholesale accounts, boost their brand exposure, and gain a presence at all major UK trade shows. Once these targets have been met, Native aims to enter international markets, primarily the US, Australia and Asia. The brand also plans to open its first flagship barbershop and retail store in London.