WPP Plc, through its operating company Added Value, has acquired a 51 per cent stake in Saffron Hill Research Pte and Saffron Hill Philippines, market research companies in Singapore and the Philippines.

WPP Plc, through its operating company Added Value, has acquired a 51 per cent stake in Saffron Hill Research Pte and Saffron Hill Philippines, market research companies in Singapore and the Philippines.

The acquisition continues Jersey-based WPP’s strategy of expanding its operations in emerging markets. The marketing and communication giants’s reported an increase in revenues of 21 per cent to £7.5 billion in 2008, with pre-tax profits up 3.8 per cent to £747 million.

Saffron Hill employs 38 people and generated revenues of S$4.4 million (£1.8 million) in 2008.

The terms of the deal were not disclosed.