OneRiot will contribute to @WalmartLab’s ‘Social Genome’, which targets products to customers.
OneRiot had been through a number of iterations, starting as a social browsing plug-in called Medium, and has raised nearly $30 million (£19 million) from investors including Commonwealth Capital Ventures, Spark Capital, Appian Ventures, Brad Feld and Elon Musk.
Walmart, which also owns UK-based supermarket chain ASDA, has made a number of deals in the social, mobile and targeting sector, including the acquisition of Kosmix which have been working on integrating social technology into Walmart’s online and mobile offerings, including its e-commerce website and Facebook pages.
Financial terms of the deal were not disclosed.
Round-up of today’s M&A Deals
- Teva UK will exercise its option to make an additional investment in CureTech
Value: $19 million (£12 million)
Advisers: undisclosed
- Digital Insurance purchases Raleigh
Value: undisclosed
Advisers: undisclosed
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- Tempest Telecom Solutions to buy assets related to Coastcom and Bayly networking products from the receivers of Bayly Communications
Value: undisclosed
Advisers: undisclosed
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- Sweco to acquire Inmind
Value: undisclosed
Advisers: undisclosed
