London-based 10 Minutes With is set to enter the lucrative US market after turning to private equity and venture capital investors for growth funds.

Established in 2013 when founder Manfredi Di Cintio realised there wasn’t enough clarity when it came to defining what specific roles do, 10 Minutes With connects students with employees holding sought-after positions. In the form of 10 minute videos, executives can then provide insight on what his involved with their job.

10 Minutes With has 100,000 students from 1,000 schools signed up, and has partnered with global brands such as Amadeus, Oracle and ING Group.

Speaking with GrowthBusiness, CEO Di Cintio says that as of the end of September 2014, 10 Minutes With has featured interviews with in excess of 200 executives across 160 global fast-growing businesses – figures which he and his team intend to double by the end of the year.

‘Since the conceptualisation of 10 Minutes With we strived to grow our geographical reach as we truly believe that the market for graduate talent should become as global as the education market itself,’ he adds.

‘In order to consolidate our present across several growth regions, open the US market and develop more targeted products (including mobile applications) for our customers we decided to open our company to new shareholders.’

Manfredi Di Cintio introduces the 10 Minutes With proposition

The business says that it generates revenue by signing up business schools and universities, before matching them with companies. From a product perspective, the business will predominantly be focusing on developing interactive mobile applications and tools to facilitate the matching of graduate.

Enrico Cesenni, co-founder and early investor in 10 Minutes With, comments, ‘With our success in Asia, we are really excited to expand into the US in the next few months, and start matching businesses and students globally to their ideal candidates and roles.’

Discover more about 10 Minutes With through our Q&A with Manfredi Di Cintio