Coupons.com has bought out the remaining 50 per cent stake in its UK joint venture, Couponstar, that it did not already own.
Round-up of today’s M&A deals
Coupons.com has bought out the remaining 50 per cent stake in its UK joint venture, Couponstar, that it did not already own.
US-based Coupons.com originally acquired the its initial 50 per cent stake in 2006, with the venture now set to be rebranded to become Coupons.com in the UK and Europe.
It comes as part of Coupon.com’s objective to invest a portion of its recent $200 million funding to grow its footprint through ‘opportunistic acquisitions’.
Steven Boal, chief executive officer of Coupons.com, comments: ‘The sum total of our two companies is greater than their individual values, and the combination positions Coupons.com as an even greater, and growing force in couponing.
According to a statement, a YouGuv survey conducted in April 2011 showed that 57 per cent of UK consumers have printed a coupon from the internet. Additionally internet coupons are 31 per cent more likely to be redeemed than any other type of voucher, with 2010 seeing a 15 per cent decline in newspaper coupons.
Jared Keen, managing director of Europe for Coupons.com (previously Couponstar), adds: ‘This acquisition is a natural development of the international growth in the digital couponing market.’
Financial details of the acquisition were undisclosed.
Round-up of today’s M&A deals
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Value: undisclosed
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