SocialBro, which provides a cloud service for the management, analysis and monetisaiton of Twitter communities by business users, will use $1.2 million (£777,000) of new equity capital to develop new products.
Founded in 2010, the platform now has 180,000 users and has customers including Coca-Cola, T-Mobile and NASCAR.
It was first incubated at Seedcamp, an early-stage micro seed investment fund and mentoring programme, and now integrates with the likes of HootSuite and PeerIndex.
The investment is the second time it has secured development capital, with its first being back in November 2012 when Stephen Bullock and Chris Underhill injected €500,000.
Javier Buron, co-founder and CEO of SocialBro, says that the $1.2 million will allow the business to scale its current international growth and help deliver on its ‘ambitious’ development roadmap for new products.
He adds, ‘Scottish Equity Partners brings the business skills and understanding that will help us achieve our business goals.
‘Ultimately our vision is to enable Twitter for business users and to be the “go to” for any company wanting to extract brand value and financial revenues from Twitter.’
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Mark Gracey, principal at Scottish Equity Partners, comments, ‘We believe SocialBro to be a highly scalable business, well positioned to take a significant share of the social network analytics market.
‘We are impressed with the rate at which its innovative enterprise tool for Twitter is being adopted.’