Twisted: Why a social media channel is turning ‘likes’ into bites with a new restaurant

Social media channel Twisted will launch delivery-only restaurant during London Food Tech Week.

Twisted is a social media recipe channel that brings foodie videos to nearly eight million followers online since its launch. Now the channel plans to launch a London-based delivery-only restaurant during London Food Tech Week to bring its recipes to life.

Jungle Creations will be opening the doors of ‘Twisted London’ as part of London Food Tech Week. This is the first time a Facebook channel has ever launched its own restaurant.

Twisted was founded in March 2016 and has so far amassed a cult following of nearly eight million food lovers on Facebook and Instagram. Its videos have over 200 million global views per month. The brand is widely known for its quirky creations that have gone viral, like ‘Camembert Hedgehog Bread’ and ‘Sushi Burgers’.

The menu for Twisted London is yet to be revealed, but for London Food Tech Week, Jungle Creations’ founder and CEO, Jamie Bolding, says the plan is to expand the types of cuisine and options available, including vegan fare.

“Twisted has been an incredible success since its launch just over a year ago. There’s still a huge appetite for the online recipe videos so we won’t be slowing down there but we really want to expand the Twisted brand to real life experiences,” Bolding said.

“Twisted London is a natural extension of our offering and provides our followers with the best user experience imaginable. Watch the video, click order, and the meal arrives piping hot to your door within 30 minutes. We are extremely excited about this project and have built out a standalone experienced team to run the operation.”

Attendees to London Food Tech Week will be the first to sample the menu. According to Nadia El Hadery, founder and CEO at YFood, which organises London Food Tech Week, this marks a world first, as online-only brands continue to transition offline. “Twisted started a real trend for birds’ eye view recipe videos that are edgy and decadent. We’re delighted to see the brand evolve and are very proud to be hosting their launch to the very audiences that were early adopters to their brand, at London Food Tech Week.”

Praseeda Nair

Praseeda Nair

Praseeda was Editor for from 2016 to 2018.

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