Optimise your website to get the most out of mobile

Whether you own a standalone mobile website or have optimised your existing portal for use on smartphones and tablets, the importance of prioritising m-commerce is more pressing then ever before.

Here are three compelling reasons why you should invest in mobile website optimisation in 2016: 

Google will continue to favour mobile-friendly websites

On April 21st, 2015, Google’s groundbreaking new algorithm introduced a new mobile crawler to scrutinise single-page web apps, deep links and mobile content. This is part of a wider drive to identify the best possible mobile content, before using this to redefine and reorganise SERPs. In short, mobile-friendly and compatible websites will be given precedence over those that are difficult to navigate on smartphones and tablets, with particular priority given to those that have fast loading times and responsive design.

40 per cent of shoppers consult three or more channels 

Incredibly, this statistic was less than 10% as recently as 2002, but it is now encroaching on the halfway mark. This refers to the fact that consumer are increasingly included to browse products and sites online while shopping, using multiple mobile and real-time channels to inform their decisions. Therefore, only brands with a fully-optimised mobile website can hope to compete in such a market.

Four out of five consumers use smartphones to shop 

This statistic is usually associated with shopping, although actually it relates to multiple forms of online spending. From grocery shopping to playing bingo online, an estimated four out of every five consumers now use their smartphone to execute financial transactions. This trend is only to continue and gain momentum in the years to come, so you must invest in prioritising the mobile experience for customers and simplifying checkout processes.