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The Start-Up Series

Venture Capital Funding

Looking for investment? Start obsessing about market need

Matthew Cushen, co-founder at Worth Capital, explains how start-ups must obsess over market need to gain investment

Venture Capital Funding

7 investor personas: how start-ups can understand their motivations

Matthew Cushen, co-founder at Worth Capital, explains how start-ups can understand the motivations of 7 different investor personas.

Opinion

Start-up valuation – an investor guide to valuing a start-up

Matthew Cushen, co-founder at Worth Capital, explains the ins and outs, the art and not the science behind a realistic start-up valuation.

Venture Capital Funding

3 ways start-ups can create irresistible investment proposals

Matthew Cushen, co-founder at Worth Capital, provides three ways start-ups can create irresistible investment proposals.

Funding

7 funding choices when it comes to financing your start-up

You've got a killer USP for your new business and can see where revenue is going to come from. But where do you turn for that all-important funding to get your business off the kitchen table and up-and-running?

Partner content

Why upgrading your tech regularly will help your business grow

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Accounting and Finance Software

Desktop vs cloud accounting: What to consider 

What are the key differences between desktop and cloud accounting software, and what should you consider when it comes to choosing a solution for your business

Accounting and Finance Software

Accounting and financial management software: What you need to know 

Fast-growth businesses need a solution that can cope with the demands of an ever-increasing volume of data, transactions, and tasks.

Opinion

Boosting confidence in outsourcing your customer service function to call centres in Africa

CCI Kenya discusses why outsourcing key of your business processes to call centres in Africa may be beneficial