Social Media

Social Media

6 ways you can use social media as a tool for your business

Social media can be a business boon or bane, depending on whether you know how to use it. Opus Energy's Lynn Morrison outlines six ways to make the most of these networks.

Social Media

The 8 social media trends your business should know about

From chatbots to reaching more influencers, these are the top eight social media trends you need to keep an eye on this year.


Are UK businesses putting a lid on social networks?

44 per cent of workers believe that social networks will help strengthen and enhance workplace relationships, yet most offices ban Facebook and Twitter. Ricoh UK's Chas Maloney outlines the opportunities that the effective use of social media presents.

Social Media

5 social media resolutions you should be making this year

Keren Lerner, founder and MD of Top Left Design shares five social media resolutions that business owners should be making this year.

PR and Marketing Strategy

Are you making the most of Instagram for marketing?

Meltwater's Heidi Myers explains why Instagram is a marketing goldmine yet to be uncovered by most businesses.

Social Media

Why consumers trust social media over traditional ads

New research reveals a strong appetite from UK consumers for brand authenticity. Consumers are more likely to buy products that are endorsed by 'real people' than traditional ads. Here's why.

Human Resources

Should you add your employees on Facebook?

Is Facebook friend culture acceptable in the workplace?


The future of Twitter

iProspect's Ronny Raichura outlines future hurdles for Twitter.


A singular vision and a network of freelancers: Avocado Social

Avocado Social's Alison Battisby was pushing social media before it became the norm. Here's how she made social training mainstream.


Revamp your business’s LinkedIn offering with these simple steps

While the majority of businesses are on LinkedIn, often their pages are tired and not engaging: so here's how to make sure your area can add real value.

PR and Marketing Strategy

Harnessing the power of the social search engine to attract talent

Millennial candidates see social platforms such as Twitter as social search engines now: so looking at them in the same way is a great way to connect with them.

Social Media

UK-based social media platform Tagstr takes total funding to $2.6m 

New $1m seed funding round for platform as total users passes 500,000 mark.