Social Media

6 ways you can use social media as a tool for your business

Social media can be a business boon or bane, depending on whether you know how to use it. Opus Energy's Lynn Morrison outlines six ways to make the most of these networks.

Social Media

The 8 social media trends your business should know about

From chatbots to reaching more influencers, these are the top eight social media trends you need to keep an eye on this year.

Technology

Are UK businesses putting a lid on social networks?

44 per cent of workers believe that social networks will help strengthen and enhance workplace relationships, yet most offices ban Facebook and Twitter. Ricoh UK's Chas Maloney outlines the opportunities that the effective use of social media presents.

Social Media

5 social media resolutions you should be making this year

Keren Lerner, founder and MD of Top Left Design shares five social media resolutions that business owners should be making this year.

PR and Marketing Strategy

Are you making the most of Instagram for marketing?

Meltwater's Heidi Myers explains why Instagram is a marketing goldmine yet to be uncovered by most businesses.

Social Media

Why consumers trust social media over traditional ads

New research reveals a strong appetite from UK consumers for brand authenticity. Consumers are more likely to buy products that are endorsed by 'real people' than traditional ads. Here's why.