PR and Marketing Strategy

3 top tips for direct marketing your business

For businesses, direct marketing can be complicated. There are some fundamental principles of direct marketing that basically remain unchanged.

PR and Marketing Strategy

Why you shouldn’t forget about flyers for your marketing

For businesses thinking about their marketing and outreach, we take a look at why you shouldn't ignore flyers for your marketing.

PR and Marketing Strategy

How to improve your campaign open rates

Adding some sparkle to your envelopes goes a long way to making sure your campaign is seen.

PR and Marketing Strategy

Seven unusual ways to secure more business

Too many people make the mistake of trying to sell through direct marketing. Don’t, writes Brad Burton, MD of 4Networking.