PR and Marketing Strategy

For businesses, direct marketing can be complicated. There are some fundamental principles of direct marketing that basically remain unchanged.

PR and Marketing Strategy

For businesses thinking about their marketing and outreach, we take a look at why you shouldn't ignore flyers for your marketing.

PR and Marketing Strategy

Adding some sparkle to your envelopes goes a long way to making sure your campaign is seen.

Mergers & Acquisitions

Investment firm ISIS Equity Partners has ended an eight-year involvement with LBM Direct Marketing by exiting its investment.

PR and Marketing Strategy

Too many people make the mistake of trying to sell through direct marketing. Don’t, writes Brad Burton, MD of 4Networking.