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PR and Marketing Strategy

3 top tips for direct marketing your business

For businesses, direct marketing can be complicated. There are some fundamental principles of direct marketing that basically remain unchanged.

PR and Marketing Strategy

Why you shouldn’t forget about flyers for your marketing

For businesses thinking about their marketing and outreach, we take a look at why you shouldn't ignore flyers for your marketing.

PR and Marketing Strategy

How to improve your campaign open rates

Adding some sparkle to your envelopes goes a long way to making sure your campaign is seen.

Mergers & Acquisitions

ISIS Equity Partners kicks off 2013 dealmaking with LBM exit

Investment firm ISIS Equity Partners has ended an eight-year involvement with LBM Direct Marketing by exiting its investment.

PR and Marketing Strategy

Seven unusual ways to secure more business

Too many people make the mistake of trying to sell through direct marketing. Don’t, writes Brad Burton, MD of 4Networking.

Recommended Content

Partner content

Why upgrading your tech regularly will help your business grow

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Accounting and Finance Software

Desktop vs cloud accounting: What to consider 

What are the key differences between desktop and cloud accounting software, and what should you consider when it comes to choosing a solution for your business

Accounting and Finance Software

Accounting and financial management software: What you need to know 

Fast-growth businesses need a solution that can cope with the demands of an ever-increasing volume of data, transactions, and tasks.

Opinion

Boosting confidence in outsourcing your customer service function to call centres in Africa

CCI Kenya discusses why outsourcing key of your business processes to call centres in Africa may be beneficial