Subscription service airline start-up takes off

Brothers Yannick and Alexander Janssens have launched an airline offering unlimited flights between London, Amsterdam, Paris and Frankfurt for a monthly fee|Brothers Yannick and Alexander Janssens have launched an airline offering unlimited flights between London, Amsterdam, Paris and Frankfurt for a monthly fee

Brothers Yannick and Alexander Janssens have launched an airline offering unlimited flights between London, Amsterdam, Paris and Frankfurt for a monthly fee

The average business flyer spends 306 hours in air over the course of a lifetime. Banking on this, and the Stateside success of the subscription business model, Yannick and Alexander Janssens have launched Instantair to shuttle frequent flyers between London, Paris, Amsterdam and Frankfurt for a monthly fee of €2,250.

The brothers’ rationale is that flying times to and from these popular European destinations are actually only a small fraction of the total travel time, factoring in airport transfers, check-in queues, security checks and boarding procedures. “A plane flies from London to Amsterdam in 50 minutes, but for passengers, the journey can take up to more than three hours,” Yannick explained.

23-year-old  Yannick and 25-year-old Alexander Janssens launched Instantair inspired by the American model for domestic flights. According to Yannick, this saves passengers up to two hours on their travel. With Instantair, Yannick added, “you won’t be flying with KLM, British Airways or EasyJet by the way, you’ll be on a dedicated eight to 18-seater turboprop aircraft. As Instantair uses business aircrafts, it is allowed to fly to business terminals and private airports. This means its business passengers can arrive just 15 minutes prior to flight, park their car and get on board.”

“No cancellation fees or any other hidden charges. One fee, the rest is on Instantair,” Yannick said.

Adapting the American model for Europe required some tweaking, according to co-founder Alexander Janssen. “Europe is a different market though. Where in the US, a luxury travel service is provided, Instantair is focusing on being fast and effective,” he said.

The company has just opened a sign-up list for those that travel frequently between Amsterdam, London, Paris and Frankfurt. Once the route has sufficient subscribers, Instantair will take to the skies. Instantair expects to be runway ready in late Q3 this year. 

Praseeda Nair

Praseeda Nair

Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

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