A luxury spa tour operator is ready to boost its sales after raising a six-figure sum as part of a plan to develop its business.
Essential Escapes received £200,000 from The Capital Fund, a venture capitalist that backs small businesses in Greater London. An additional £40,000 was provided by its shareholders.
Founder and managing director Emma Barnett said the investment would be used in several ways. “Developing our sales team is one of our major focuses as we expand the holiday options we offer, including new hotels and destinations.”
She added that this is not the only area where the investment will be used. “We are also looking at continually improving how we communicate with our clients, including using text messaging and mobile devices if that’s what’s most convenient for them.”
The Capital Fund’s team was led by investment director Ian Cameron, who said the deal is a departure for the fund as this is its first venture in the tourism sector.
Essential Escapes has an 11-strong team arranging tailor-made holidays for solo travellers and family holidays through its Tots Too brand.
The Capital Fund has been investing its £50 million warchest since it was established in 2002, making it the largest of the UK’s nine regional funds.
