Ian Hogarth, chief executive and co-founder of Songkick, is a key organiser of the event, Silicon Milkroundabout, which takes place on Sunday, 15 May, in Shoreditch. A host of start-ups from the area, including Mind Candy, Shutl, StylistPick, and GoSquared, will pitch to computer science graduates and experienced software developers in the hope that top talent will choose the businesses over more traditional City employers.

‘Are you a developer or engineer with a passion for building real products and crafting great code?’ the advertisement reads. ‘Fresh out of uni, or looking for your next move? Did you know that London’s top tech start-ups are hiring for over 100 technical roles right now? Forget the banks.’

Jobs on offer range from graduate positions through to senior-level developer posts. Hogarth comments, ‘Britain is getting its entrepreneurial mojo back – just look at all the great tech companies that have come out of London in the past few year.

‘Our greatest barrier to recruitment is that technical graduates – and many experienced software developers already working in large companies – aren’t even aware of London’s tech start-ups as an alternative to the more traditional routes of working for a bank, a consultancy, or for Google or Microsoft.’

In recent months, London’s East End has been at the centre of a government campaign that aims to increase the profile of entrepreneurship in Britain and support start-ups in achieving growth.
 
Details of the event can be found at the website Silicon Milkroundabout.