London-based Rezzable Productions, which specialises in creating ‘3-D’ online experiences, is raising £2 million for expansion.

A London-based company that specialises in ‘3-D’ online experiences is raising £2 million for expansion.

Rezzable Productions has secured £1.25 million already from angel investors including John Griffin, founder of London minicab company Addison Lee and Ian Smith, former CEO of publisher Reed Elsevier.

The funding will be used to hire more developers as well as for sales and marketing. Rezzable’s CEO and founder Jonathan Himoff hopes that revenues will come from technology licensing and services as well as sponsored content deals.

Founded in 2007, Rezzable delivers ‘immersive and interactive’ experiences via the web. Its Heritage Key website, for example, allows users to explore famous monuments of the ancient world such as Stonehenge and King Tutankhamun’s tomb.

The company uses a mix of open source software including Drupal, MySQL and OpenSim.