City Pantry delivers over 10,000 meals to offices across London every week. A year after its launch, the business raised funding to look beyond national borders
Aiming to capitalise on the £48 billion European catering market, City Pantry secured over £1.1 million from existing investors and angels, the Angel Co Fund, and The London Co Investment fund.
The service simplifies group ordering, with food curated from various independent chefs, restaurants and street-food vendors across the city.
For City Pantry founder, Stuart Sunderland, good food makes a great company. “Our mission is to help the world’s best companies work better by eating together. Sharing a meal creates an environment where better communication, productivity and health are nourished,” he commented.
According to early investor Baz Saidieh, City Pantry is one to watch, having spotted a gap in the market early on. Over the last 12 months, City Pantry has grown by 400 per cent and has recently opened larger offices in Shoreditch. Current clients include Facebook, Buzzfeed and Deloitte.
“The food delivery market is an exciting space that has already spawned a number of high growth businesses in London. What is really compelling about City Pantry is the B2B nature of its model, which gives corporate customers access to exciting and differentiated menus for the first time and affords the team a more stable order cycle, building a good foundation from which to scale the business,” Tim Mills, investment director at the Angel CoFund explained.
According to Sunderland, this round of funding will go to build City Pantry’s presence and reach in London, as well as in sales, marketing and engineering to help the business target new cities both in the UK and across Europe.