Ben White, founding partner at Notion Capital, which invests solely in internet-based services, comments, ‘The past and predicted growth of the e-commerce market makes this a very exciting area to be investing in.’

Adds White, ‘eSellerPro has already proven itself in the UK’s e-commerce market with a high lead conversion rate, and is now poised to make further in-roads into the US and Europe to position itself as the market leader in the e-commerce synchronisation space.’

Led by CEO Chris Farrelly, West Midlands-based eSellerPro supplies a platform that helps sellers integrate their back office systems with online marketplaces such as eBay and Amazon. It already processes more than £150 million in annual sales.