Neverlate Executive Alarm Clock

Innovation is alive and well in the world of alarm clocks. We’ve seen clocks that wake you gently with light or rudely with vibration. Now for £39.95 you can purchase possibly the most complicated alarm clock ever invented.


Innovation is alive and well in the world of alarm clocks. We’ve seen clocks that wake you gently with light or rudely with vibration. Now for £39.95 you can purchase possibly the most complicated alarm clock ever invented.

Innovation is alive and well in the world of alarm clocks. We’ve seen clocks that wake you gently with light or rudely with vibration. Now for £39.95 you can purchase possibly the most complicated alarm clock ever invented.

This one won’t just wake you up in the morning, it’ll keep you awake last thing at night as you grapple with its various functions. There are two seven-day banks of alarms, one for you and the other for your partner, plus an extra option of seven daily reminder alarms to make sure you’re never late for anything.

You can elect to be woken by the radio (with 20 station presets) or plug in your iPod and greet the morning to your favourite Sex Pistols track. If all that doesn’t get you out of bed, there are four buzzer tones too.

This isn’t just an alarm clock, it’s a new way of life. The only thing we’re wondering is how you manage to stay asleep when your partner’s alarm goes off.

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Marc Barber

Marc Barber

Marc was editor of GrowthBusiness from 2006 to 2010. He specialised in writing about entrepreneurs, private equity and venture capital, mid-market M&A, small caps and high-growth businesses.

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