Murdoch acquires London start-up

News Corp-owned Shine Group has acquired UK-based social gaming business Bossa Studios.

Television production company Shine was set up by Elisabeth Murdoch, daughter of media mogul Rupert Murdoch, in 2001 and was sold to News Corp in February for £415 million.

As part of the deal with News Corp, Elisabeth Murdoch took a seat at the board of the global media business.

Speaking on the deal for London-headquartered Bossa, Elisabeth Murdoch adds: ‘We have long identified social gaming as a critical component, and in Bossa Studios we discovered an entrepreneurial, creative team that share our passion for creative excellence.’

Shine has previously produced content across a number of platforms including iOS and web browsers. The purchase of Bossa, for an undisclosed amount, is the first digital business acquisition or investment made by Shine.

Founded in 2010, Bossa is to be used by Shine to devise content for the social networking space. Under the terms of the deal, Yoel Flohr, vice president of digital content at Shine, is to join to Bossa board.

The debut game release from Bossa, Monstermind, is to be released on Facebook today.

Henrique Olifiers, gamer in chief at Bossa Studios, comments: ‘Shine have shown great support for Bossa Studio’s creative-led mission and together, in addition to launching entirely new concepts, we hope to offer hundreds of millions of TV viewers and social gamers the opportunity to experience some of their most-loved programmes in an entirely fresh, immersive way.’

Todd Cardy

Todd Cardy

Todd was Editor of between 2010 and 2011 as well as being responsible for publishing our digital and printed magazines focusing on private equity and venture capital.

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