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PR and Marketing Strategy

Dare to campaign differently

From viral marketing to publicity stunts and celebrity endorsements, there are numerous ways to make your company stand out from the crowd.

PR and Marketing Strategy

PR and Marketing Strategy

Online Presence – How websites should reflect your brand

Four entrepreneurs discuss how their website reflects their brand.

PR and Marketing Strategy

Don’t put marketing before product

Green & Black's former chief marketer reveals how he grow the company from £3 million to £55 million.

PR and Marketing Strategy

When to act on account development

At the beginning, when businesses start to sell a B2B product or service, most will spend all of the time chasing new sales, writes Paul Higgins, consultant at business services company Rapid Innovation.

PR and Marketing Strategy

A sales funnel is your strategy for sales success

Forget sales pipelines, a "sales funnel" is what you need to develop a winning business strategy, writes Julia Payne, owner of consultancy firm Incisive Edge.

PR and Marketing Strategy

Selling more online

Entrepreneurs reveal their top tips for boosting web-based revenues.

PR and Marketing Strategy

People and your business 

As a business expands its workforce, it’s essential to maintain close working relationships, writes Martin Smith, an assessor from Investors in People.

PR and Marketing Strategy

How to turn browsers into buyers

If you're getting plenty of visitors to your website but not many sales, you're not alone. Most websites convert visitors to customers at a very low rate, often less than 3 per cent. Here are seven tips to help.

PR and Marketing Strategy

People and your business 

As a business expands its workforce, it’s essential to maintain close working relationships, writes Martin Smith, an assessor from Investors in People.

PR and Marketing Strategy

How to turn browsers into buyers

If you're getting plenty of visitors to your website but not many sales, you're not alone. Most websites convert visitors to customers at a very low rate, often less than 3 per cent. Here are seven tips to help.

PR and Marketing Strategy

Sales strategies for tight times

The economic downturn has forced companies to change their sales strategies to stay in business. We talk to three CEOs about how they've adapted to tough trading conditions.

PR and Marketing Strategy

Business and politics

Politicians are often maligned for lacking any hands-on business experience. That’s set to change, however, as battle-scarred entrepreneurs step up to the parliamentary plate to show Westminster how things should be done.

PR and Marketing Strategy

Building a brand: Hotel Chocolat

The story of Hotel Chocolat demonstrates that sometimes you need to ignore all the advice you get. Angus Thirlwell, the company's founder, reveals his recipe for branding success.

PR and Marketing Strategy

Healthy business

Promoting health at work can have huge benefits both for staff and companies looking to save money. Here entrepreneurs tell us how they have created a culture of wellbeing.

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