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PR and Marketing Strategy

What’s in a name? The changing language of brands

Is it still possible to pick a truly inspiring name or are all the best ones now taken? Here are some tips on picking a brand name that can make you stand out.

PR and Marketing Strategy

PR and Marketing Strategy

Beyond big data: the evolution of predictive analytics

Predictive analytics have been around for a while: but do recent developments mean it is now time for businesses to make the most of their financial potential?

PR and Marketing Strategy

Put your money where your (word of) mouth is

Can you get your customers and fans of your brand do your marketing for you? It's an appealing prospect and one that has been talked about for a while, but how effective is it?

PR and Marketing Strategy

Pitch to Rich: Fuel business growth through marketing

Ahead of Pitch to Rich 2015, Duncan Higgins from Virgin Media Business writes on the importance of marketing for SMEs.

PR and Marketing Strategy

Caring is sharing: new lessons in content marketing

Increasing numbers of brands are developing their own content to share with their audience. Businesses of all sizes can similarly leverage the trust customers have in their company to share relevant, timely content.

PR and Marketing Strategy

How businesses can use the cloud to connect with their customers

How can small businesses ensure cloud technology improves relations with their customers?

PR and Marketing Strategy

Why high-growth companies struggle with customer experience

Mike Hughes, MD of customer management consultancy, PeopleTECH, on how high-growth businesses can avoid delivering a bad customer experience.

PR and Marketing Strategy

The Virtual Handshake: How to make the best digital first impression

Do you know what first impression your business gives online? Here are some tips to make sure it's the best it can be.

PR and Marketing Strategy

Why high-growth companies struggle with customer experience

Mike Hughes, MD of customer management consultancy, PeopleTECH, on how high-growth businesses can avoid delivering a bad customer experience.

PR and Marketing Strategy

The Virtual Handshake: How to make the best digital first impression

Do you know what first impression your business gives online? Here are some tips to make sure it's the best it can be.

PR and Marketing Strategy

How to be part of the subscriptions shake up 

It’s easy for established businesses to think that the trend towards subscriptions doesn’t concern them, but it should, says Louis Hall, CEO, of Cerillion Technologies.

PR and Marketing Strategy

How to improve your campaign open rates

Adding some sparkle to your envelopes goes a long way to making sure your campaign is seen.

PR and Marketing Strategy

Start-up pitching: By his royal appointment

Pitching to a room full of peers is difficult enough, but imagine doing it with the scrutinising eye of HRH Duke of York less than 10 feet away.

PR and Marketing Strategy

Five ways by which your POS system is saving you money

A POS system is an integral part of every business and when used correctly can deliver big benefits to a company bottom line.

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