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PR and Marketing Strategy

How can you drive on-site conversions through web dialogues?

Marketing online is become more complex as increasingly savvy customers demand more from their online experience: so how can your business stay one step ahead of the game?

PR and Marketing Strategy

PR and Marketing Strategy

Online reviews: The real-time voice of the customer

How increasing investment in online reviews unlocks a wealth of opportunities.

PR and Marketing Strategy

Customer relationships in e-commerce: Why it’s important to avoid broken promises

Keeping promises between e-retailers and customers seems like a simple concept but more than you'd think get it wrong: here's how to avoid joining the naughty list.

PR and Marketing Strategy

Maintaining momentum after a sales floor day

While sales floor days are very productive and have the potential to give a satisfying ROI, is it possible to leverage this investment and build on it in the long-term?

PR and Marketing Strategy

Harnessing the power of the social search engine to attract talent

Millennial candidates see social platforms such as Twitter as social search engines now: so looking at them in the same way is a great way to connect with them.

PR and Marketing Strategy

What’s in a name? The changing language of brands

Is it still possible to pick a truly inspiring name or are all the best ones now taken? Here are some tips on picking a brand name that can make you stand out.

PR and Marketing Strategy

Beyond big data: the evolution of predictive analytics

Predictive analytics have been around for a while: but do recent developments mean it is now time for businesses to make the most of their financial potential?

PR and Marketing Strategy

Put your money where your (word of) mouth is

Can you get your customers and fans of your brand do your marketing for you? It's an appealing prospect and one that has been talked about for a while, but how effective is it?

PR and Marketing Strategy

Beyond big data: the evolution of predictive analytics

Predictive analytics have been around for a while: but do recent developments mean it is now time for businesses to make the most of their financial potential?

PR and Marketing Strategy

Put your money where your (word of) mouth is

Can you get your customers and fans of your brand do your marketing for you? It's an appealing prospect and one that has been talked about for a while, but how effective is it?

PR and Marketing Strategy

Pitch to Rich: Fuel business growth through marketing

Ahead of Pitch to Rich 2015, Duncan Higgins from Virgin Media Business writes on the importance of marketing for SMEs.

PR and Marketing Strategy

Caring is sharing: new lessons in content marketing

Increasing numbers of brands are developing their own content to share with their audience. Businesses of all sizes can similarly leverage the trust customers have in their company to share relevant, timely content.

PR and Marketing Strategy

How businesses can use the cloud to connect with their customers

How can small businesses ensure cloud technology improves relations with their customers?

PR and Marketing Strategy

Why high-growth companies struggle with customer experience

Mike Hughes, MD of customer management consultancy, PeopleTECH, on how high-growth businesses can avoid delivering a bad customer experience.

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Why upgrading your tech regularly will help your business grow

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Accounting and Finance Software

Desktop vs cloud accounting: What to consider 

What are the key differences between desktop and cloud accounting software, and what should you consider when it comes to choosing a solution for your business

Accounting and Finance Software

Accounting and financial management software: What you need to know 

Fast-growth businesses need a solution that can cope with the demands of an ever-increasing volume of data, transactions, and tasks.

Opinion

Boosting confidence in outsourcing your customer service function to call centres in Africa

CCI Kenya discusses why outsourcing key of your business processes to call centres in Africa may be beneficial