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PR and Marketing Strategy

Harnessing the power of images to market your brand

How much do you think about images when coming up with a marketing strategy? Rebecca Swift gives her tips for maximising the impact of the visual in your campaigns.

PR and Marketing Strategy

PR and Marketing Strategy

Five ways to drastically boost your email subscriptions

Despite the vast adoption of social media and video marketing measures, email still remains the popular choice for brands.

PR and Marketing Strategy

Innovative ways to brand your business

Branding is an ongoing concern for businesses and doing it well takes more thought than many appreciate: so how can you ensure your branding is working for you?

PR and Marketing Strategy

Growing your business through innovative marketing tactics

If you are starting to see a bit of a slow down after your initial launch and are trying to find ways to ensure that your business continues to grow, this is where marketing and brand development plans come in.

PR and Marketing Strategy

How to market a niche product globally 

Here's how to stand out from the crowd with your global brand.

PR and Marketing Strategy

Digital marketing trends to look out for in 2016

Here is a look at the hot new digital marketing trends for 2016 and how you can use them for your business.

PR and Marketing Strategy

Inbound marketing: the power of curating enjoyable content

Marketing needn't just be a blunt instrument to push your product: inbound marketing means you can create content customers will genuinely enjoy while still increasing your bottom line.

PR and Marketing Strategy

How to boost brand engagement with experiential marketing

Experiential marketing is really taking off, with some of the world's leading brands including Premier League football clubs getting onboard: so how can you use it to give your business the edge?

PR and Marketing Strategy

Inbound marketing: the power of curating enjoyable content

Marketing needn't just be a blunt instrument to push your product: inbound marketing means you can create content customers will genuinely enjoy while still increasing your bottom line.

PR and Marketing Strategy

How to boost brand engagement with experiential marketing

Experiential marketing is really taking off, with some of the world's leading brands including Premier League football clubs getting onboard: so how can you use it to give your business the edge?

PR and Marketing Strategy

Five marketing campaigns that were even worse than DWP’s Workie

The Department of Work and Pensions (DWP) has come under fire after it was revealed £8.5m was spent on its new ‘physical embodiment of workplace pensions’ Workie: but it is far from the first organisation to throw away money on less than successful marketing campaigns.

PR and Marketing Strategy

Harnessing big data to market to Millennials

Paul Black, CEO of sales-i, discusses how embracing Big Data can help you reach out to, and engage with, millennials.

PR and Marketing Strategy

Curing shopping basket abandonment – a golden opportunity for online retailers

Online customers not completing their orders and leaving empty-handed is a major problem for e-commerce traders: so how can it be addressed?

PR and Marketing Strategy

Branding your carrier bags to expand your business

Can branded bags be the surprise key to business growth in retail?

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Why upgrading your tech regularly will help your business grow

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Accounting and Finance Software

Desktop vs cloud accounting: What to consider 

What are the key differences between desktop and cloud accounting software, and what should you consider when it comes to choosing a solution for your business

Accounting and Finance Software

Accounting and financial management software: What you need to know 

Fast-growth businesses need a solution that can cope with the demands of an ever-increasing volume of data, transactions, and tasks.

Opinion

Boosting confidence in outsourcing your customer service function to call centres in Africa

CCI Kenya discusses why outsourcing key of your business processes to call centres in Africa may be beneficial