Major investment into technology – Best business decision case study

Daniel Lee, managing director at Pharmacy2U, explains why injecting some capital into technology helped increase efficiency and scale-up the business.

Since setting up the business, I always had a huge passion for technology. About five or six years ago we took a big step and invested £500,000 into a robotic dispensing system – a technology that was quite new to the UK at the time.

The system reduced a lot of cost but what it also allowed us to do was really drive efficiency. It meant pharmacists did not have to be involved so much in the dispensing process and could spend time checking prescriptions and engaging with customers.

Due to this success, we are now about to embark on a new £3 million investment into the latest robotic facility. We are confident about the large-scale investment because we have seen what the technology has done for us as a business and how it allows our staff to develop.

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Hunter Ruthven

Hunter Ruthven

Hunter was the Editor for from 2012 to 2014, before moving on to Caspian Media Ltd to be Editor of Real Business.

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