Lifestyle brand Seasalt raises £16 million for growth

BGF and Santander Corporate & Commercial fund the clothing brand's investment in staff and store openings.

Cornish lifestyle and clothing brand Seasalt has announced a £16 million investment in the company to support future growth and development in the business.

The funding will see BGF invest £11.5 million, with Santander Corporate & Commercial providing an additional £4.5 million.

With the new investment, Seasalt is set to open another 40 stores over the next five years, employing an additional 700 people across the UK and Ireland.

In the last three years, Seasalt’s turnover has grown from £28 million to £51 million, and is reportedly one of the largest private employers in Cornwall, employing 869 people.

“We’ve worked hard over the last few years to grow our presence on the high street”

In March, Seasalt opened its 50th store in the UK and, by early 2019, the company expects to have over 1,000 employees.

As well as developing new career opportunities, the investment will support Seasalt’s ongoing drive to improve customer experience, both in-store and online.

Paul Hayes, CEO of Seasalt says, ‘We’ve worked hard over the last few years to grow our presence on the high street, foster an environment which provides a unique experience for our customers, and create more jobs not just in the South West but across the UK.

‘This investment will allow us to go much further on all fronts. As well as opening new stores both at home and growing internationally, we now have the flexibility and freedom to continue to innovate across all channels, making sure that shopping with Seasalt is a really intuitive experience for our customers both in-store and online.’

Seasalt to utilise the network of investors

As well as investing in new stores, Seasalt is set to take advantage of BGF’s extensive network of investment professionals, non-executive directors, and advisers. As part of the investment, Seasalt will have access to this expertise in order to aid further development and growth of the business.

The business can also access support from Santander, which includes training, mentoring and seminars as well as access to overseas trade missions and part-funded interns through partner universities. Helping UK businesses to export is a key specialism of the bank, and Santander will look to support Seasalt through introductions to key contacts and local networks.

The deal was led for BGF by Ned Dorbin and Dan Tapson, with Peter Abel leading for Santander.

Ned Dorbin of BGF says, ‘Seasalt is exactly the type of business we look to support: a creative and entrepreneurial brand, with a management team who are passionate about and have a clear plan to continue growing the business.

‘This investment is testament to the quality of the brand that has been built, with sustained growth over the last five years in particular. We’re delighted to be supporting them as they continue to grow.’

Ben Lobel

Ben Lobel

Ben Lobel was the editor of and from 2010 to 2018. He specialises in writing for start-up and scale-up companies in the areas of finance, marketing and HR.

Related Topics