For its cash, ISIS has acquired a 44 per cent interest in the formerly family-owned business, which generated profits of £2 million last year.

Previously owned by three generations of the Fisher family, the group sells a wide-range of cycling-related products – from baskets to brakes and handlebars to helmets – to trade customers. Overall Fisher is estimated to supply a staggering 2,000 of the UK’s 2,500 independent bike dealerships.

‘Fisher is one of the leading distributors in the UK and is ideally placed to take advantage of the growing interest Britons have in cycling,’ ISIS’ Peter Watt comments.