Simon Seward, MD of Touchdown Brand Affinity Marketing, explains the sacrifices that had to be made to invest in vital new IT equipment…

We needed £10,000 to invest in a new database that would give us a clear point of difference to our competitors. We didn’t have the money available, so we made the brave decision to postpone a planned event, cancel some new office furniture and borrow £5,000 from the bank to cover the shortfall. Today, the database is used daily by 90 per cent of our staff and has become a key revenue generator for the business.

Simon Seward, managing director of Touchdown Brand Affinity Marketing