Investing in a new database

Simon Seward, MD of Touchdown Brand Affinity Marketing, explains the sacrifices that had to be made to invest in vital new IT equipment...


Simon Seward, MD of Touchdown Brand Affinity Marketing, explains the sacrifices that had to be made to invest in vital new IT equipment…

We needed £10,000 to invest in a new database that would give us a clear point of difference to our competitors. We didn’t have the money available, so we made the brave decision to postpone a planned event, cancel some new office furniture and borrow £5,000 from the bank to cover the shortfall. Today, the database is used daily by 90 per cent of our staff and has become a key revenue generator for the business.

Simon Seward, managing director of Touchdown Brand Affinity Marketing

Marc Barber

Marc Barber

Marc was editor of GrowthBusiness from 2006 to 2010. He specialised in writing about entrepreneurs, private equity and venture capital, mid-market M&A, small caps and high-growth businesses.

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