Inspired Thinking wins ISIS investment

ISIS Equity Partners has invested £3.2 million in marketing services company Inspired Thinking Group (ITG) to fund a 'transformational' acquisition.

Birmingham-based ITG, which provides print management services to companies including M&S and Punch Taverns, is to acquire Total Marketing Service (TMS), a developer of software that helps marketing departments plan and manage campaigns.

ITG is already a user of TMS software on behalf of its existing clients. Other TMS clients include BT and Morrisons.

Charlie Robinson, a member of the new investment team at ISIS, says, ‘The acquisition of TMS represents the first stage on an exciting new phase of growth for the business.’

The private equity firm is investing in ITG from its Baronsmead VCTs.

ITG was established last year by CEO Simon Ward, a former executive at listed St Ives, following his acquisition of three Birmingham-based marketing businesses. The group’s projected turnover for 2010 is £15 million.

Nick Britton

Nick Britton

Nick was the Managing Editor for when it was owned by Vitesse Media, before moving on to become Head of Investment Group and Editor at What Investment and thence to Head of Intermediary...

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