Socialbakers has now raised $34 million (£15.6 million) of venture capital takings after tying existing investors Index Ventures and Earlybird Venture Capital into a new deal.

Headquartered in Prague and with 300 staff globally, Socialbakers allows companies to gauge the success of social media campaigns run on platforms such as Facebook, YouTube and Twitter.

The new capital is has raised will be spent on product development as well as strengthening client support, sales and marketing in the US and other worldwide markets.

Prior to closing its Series C deal, Socialbakers began its fundraising efforts in 2011 when Earlybird Venture Capital led a $2 million investment. The firm was then joined by Index Ventures in 2012, when a $6 million transaction was completed. Its 2011 funding round was also followed by the acquisition of Social RSS.

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Jan Rezab, CEO of Socialbakers, says, ‘This funding will further establish our authority in social analytics, publishing and advertising to brands and agencies in the USA, and globally.’

More from Jan Rezab

Socialbakers now has one million visits a month and grew its revenue three-fold during 2013. The last 12 months have seen the technology business launch its Socialbakers AdAnalytics platform, secure clients such as Samsung and Disney and grow staff count from 150 to 300.

According to a statement, Socialbakers and its management team have noted a growing demand for insights into social properties across a number of platforms, countries and industries.

Commenting on the investment, Index Ventures partner Jan Hammer adds, ‘With an executive team that comprises both the dynamic, disruptive vision of co-founder and CEO Jan Rezab with C-suite expertise from industry veterans, Socialbakers is positioned to move from leading the social analytics category, to defining the next generation of insight-driven marketing applications.’