IGA secures $5m more

In-game advertising specialist IGA Worldwide has raised an additional $5 million (£2.7 million) from Intel Capital.

This happened just five months on from securing $12 million via a series A financing round, supported by venture capital backers DN Capital, Easton Capital and Morgenthaler Ventures.

Founded in the UK, but now registered in the US, IGA’s software offers advertisers a chance to reach consumers via various computer game platforms. This model is deemed to be appealing, as the majority of gamers tend to be males in the 18-34-year-old bracket – a hugely lucrative market for advertisers.

IGA intends to use the new money to help continue building relationships with leading computer game publishers.

Explaining the decision to invest, Intel’s Damien Callaghan says, ‘IGA’s products enable game developers and publishers to earn additional revenue and ensure the continuation of a vibrant industry, which is important to Intel and our customers.’

Leslie Copeland

Leslie Copeland

Leslie was made Editor for Growth Company Investor magazine in 2000, then headed up the launch of Business XL magazine, and then became Editorial Director in 2007 for the online and print publication portfolio...

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Series A funding