Hi-media bags AdLINK

Paris-based media group Hi-media has acquired AdLINK Media, the Germany-based display advertising division of AdLINK Internet Media AG, for €29.4 million (£25.4 million).

Paris-based media group Hi-media has acquired AdLINK Media, the Germany-based display advertising division of AdLINK Internet Media AG, for €29.4 million (£25.4 million).

AdLINK Media has over 4,000 international websites and reaches over 94 million users a month. In the first three months of this year, the company generated revenues of €14 million.

Cyril Zimmermann, founder and CEO of Hi-media, said: “With the acquisition of AdLINK Media, Hi-media becomes one of the major players in the European online advertising network market.”

Hi-media reported revenues of €135 million in 2008.

Nick Britton

Nick was the Managing Editor for growthbusiness.co.uk when it was owned by Vitesse Media, before moving on to become Head of Investment Group and Editor at What Investment and thence to Head of Intermediary... More by Nick Britton